In-person events are seen as crucial for businesses, but how do they look like in this COVID era? Hybrid formats are proposed lately by many event organisers: is it a deception or a success? How to get the best out of your investment for a trade show and the digital use of it in 2022?
Topics of the webinar:
- Looking back at the trade show industry in 2021: hopes and the reality
- Trends that are shaping the future
- How to optimize the ROI of your trade show investment in 2022
- Q&A session
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Our keynote speaker:
Manuel Bortone from Bortone Marketing Consulting worked more than two decades in several international marketing positions (Product, PR, Brand strategies) in industries where it was used to have a huge presence at trade shows (automotive and kitchen equipment). These sectors are getting transformed through a massive digitalization of all customer touch points. He is now supporting as an external consultant small and medium sized companies in all their Strategy and Marketing challenges.
About the host:
Phil Jordan, CEO of AddVideos, has helped many businesses with his award winning creative ideas to leverage their ROI, is an active blogger and contributes to several online media related events and exhibitions with his years of experience on the field.
Date: @11:00 CET 30 Nov 2021
Watch the recording on the following link: https://www.youtube.com/watch?v=hvv_283SCYA